That is why the changes in all the arts and sciences can illuminate the effects of new media. To specialize attention in any one medium or sensory mode is to fall into the habit of matching, classifying and quantifying that are imposed by the dominant visual faculty.
Letter to The Listener August 11, 1971, in Letters of Marshall McLuhan (1987), p 437
Year: 1971
Chapter:
Matching and Making
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan