The acquiring of new basic knowledge and skill by senior executives in middle age is one of the most common needs and harrowing facts of electric technology. The senior executives, or "big wheels," as they are archaically and ironically designated, are among the hardest pressed and most persistently harassed groups in human history. Electricity has not only demanded ever deeper knowledge and faster interplay, but has made the harmonizing of production schedules as rigorous as that demanded of the members of a large symphony orchestra.
Understanding Media (1964), MIT/Routledge edition, p 355
Year: 1964
Chapter:
Education
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan