A dictionary of Marshall McLuhan’s quotations

In this passage he [William Ivins, Prints and Visual Communication] not only notes the ingraining of lineal, sequential habits, but, even more important, points out the visual homogenizing of experience in print culture, and the relegation of auditory and other sensuous complexity to the background. The reduction of experience to a single sense, the visual, as a result of typography leads him to speculate that “the more closely we confine our data for reasoning about things to data that come to us through one and the same sense channel the more apt we are to be correct in our reasoning.” (p. 54)
The Gutenberg Galaxy, 1962, p 125
Year: 1962
Chapter: Visual Space
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan