The artist in any field is the person who anticipates the effects in his own times, both of new knowledge and of his own actions. The art of remaking the world eternally new is achieved by careful and deliberate dislocation of ordinary perceptions. Even the surrealist had this ambition — to attain a fresh vision of the world by the juxtaposition of ordinary things, for example, the "fur-lined teacup" and "Mona Lisa's moustache."
“The Argument: Causality in the Electric World”, in Technology and Culture, Vol.14, No. 1, January (1973), p 17, reprinted in McLuhan Unbound # 3, (2005), p 28
Year: 1973
Chapter:
Art, Artists
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan