The artist, says W. Lewis, is always writing a history of the future because he alone is aware of the nature of the present. Knowledge of this fact is now needed for human survival. The ability of the artist to sidestep the bully blow of new technology of any age, and to parry such violence with full awareness, is age-old.
Understanding Media, (1964), MIT/Routledge edition, p 65
Year: 1964
Chapters:
Art, Artists | Mastering Technology
↪ Also at #3735
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan