…the audience is, after all, the environment that the artifact a… — The Museum as Large-Room Pinball Machine, Marshall McLuhan, Harley Parker, and Museum Professionals, 1967, full transcript of a seminar at the City Museum of New York, October, 1967, edited by William Buxton, published by U. of Alberta Press, 2026, p 66

A dictionary of Marshall McLuhan’s quotations

…the audience is, after all, the environment that the artifact and the museum have to cope with. An audience is the surround. It is the new environment for the artifact.

The Museum as Large-Room Pinball Machine, Marshall McLuhan, Harley Parker, and Museum Professionals, 1967, full transcript of a seminar at the City Museum of New York, October, 1967, edited by William Buxton, published by U. of Alberta Press, 2026, p 66

Quote #4830

Year: 1967

Chapters: Museum | Audience, Public, Mass | Environment

↪ Also at #2112, #565