A dictionary of Marshall McLuhan’s quotations

As early as 1872, Samuel Butler’s Erewhon explored the curious ways in which machines were coming to resemble organisms not only in the way they obtained power by digestion of fuel but in their capacity to evolve every new type of themselves with the help of the machine tenders. This organic character of the machines, he saw, was more than matched by the speed with which people who minded them were taking on the rigidity and thoughtless behaviorism of the machine. In a pre-industrial world a great swordsman, horseman, or animal-breeder was expected to take on some of the character of his interests. But how much more is this the case with great crowds of people who spend their waking energies on using and improving machines with powers so very much greater than theirs.
The Mechanical Bride, 1951, p 99
Year: 1951
↪ Also at #7028
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan