The chapter on The Print indicated how the cartoon is a do-it-yourself form of experience that has developed an ever more vigorous life as the electric age advanced. Thus, all electric appliances, far from being labor-saving devices, are new forms of work, decentralized and made available to everybody. Such is, also, the world of the telephone and the TV image that demands so much more of its users than does radio or movie.
Understanding Media, (1964), MIT/Routledge edition, p 168
Year: 1964
Chapter:
Involvement
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan