A dictionary of Marshall McLuhan’s quotations

The consequences for literature that stem from major changes in technology are only inevitable to the extent that they are unforeseen. Determinism is the result of the behaviour of those who are determined to ignore what is happening around them. Recognition of the psychic and social consequences of technological change makes it possible to neutralize the effects of innovation. If we maintain lively dialogue with, and among, the technologies, we can enlist them on the side of traditional values instead of watching those values disappear while we play the helpless bystanders.
Letter to the Editor of Life magazine, March 1, 1966, in Letters of Marshall McLuhan (1987), p 334
Year: 1966
↪ Also at #146, #2672, #2673, #3730
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan