A dictionary of Marshall McLuhan’s quotations

There is nothing new or strange in a parochial preference for those pseudo-events that happened to enter into the composition of society just before the electric revolution of this century. The student of media soon comes to expect the new media of any period whatever to be classed as pseudo by those who have acquired the patterns of earlier media, whatever they may happen to be.
Understanding Media, 1964, MIT/Routledge, p 199
Year: 1964
Chapter: Media Study
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan