Except for light, all other media come in pairs, with one acting… — Understanding Media (1964), MIT/Routledge edition, p 52 | The MMM

A dictionary of Marshall McLuhan’s quotations

Except for light, all other media come in pairs, with one acting as the "content" of the other, obscuring the operation of both.

Understanding Media (1964), MIT/Routledge edition, p 52

Quote #4602

Year: 1964

Chapter: Media Reprocess Media

↪ Also at #4639

Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan