So far, Western man has encountered the restoration of the role only tentatively. He still manages to keep individuals in delegated jobs. In the cult of the movie star, we have allowed ourselves somnambulistically to abandon our Western traditions, conferring on these jobless images a mystic role.
“The telephone”, in Understanding Media, p 273
Chapter:
Wake Them Up!
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan