MCLUHAN: …People have been forever trying to figure out where this evolution metaphor came from, since life obviously has never pursued any one direction. Natural selection and development go in all directions simultaneously. The kids today, in the electric world, are suddenly released from the fixed visual patterns of twenty-five hundred years of Western culture. The "missing link" has turned out to be a resonant interval because there wasn't any "chain of being" in the first place. I'm not saying this release is a good thing—
FORSDALE: You're not saying it's a bad thing either, are you?
MCLUHAN: I'm simply saying that it has happened, and it happened because of our own making activities, our own innovations.
“Technology and the Human Scale”, Interview with Louis Forsdale (1974) in MM: The Man and His Message (1989), p 20
Year: 1974
Chapter:
Simultaneity
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan