A dictionary of Marshall McLuhan’s quotations

The method of “glorifying the American girl” associated with Ziegfeld, was to assemble them in a line that was then regularly broken up into a dynamic floral vortex. The basic reason for breaking the line was, and is, to form a giant flower, which is choreographed to open and close in a seductive way. But the “line” itself, with its smooth, clicking routines, is even more basic than the sex symbol of the flower. There is nothing very human about twenty painted dolls rehearsing a series of clockwork taps, kicks, and swings. When this very frigid aspect of the beauty chorus was being discussed, Ring Lardner is reported to have made the famous remark: “Some like ‘em cold.”
The Mechanical Bride (1951), p 94
Year: 1951
Chapter: Sex and Love
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan