The elders of the tribe, who had never noticed that the ordinary newspaper was as frantic as a surrealist art exhibition, could hardly be expected to notice that the comic books were as exotic as eighth-century illuminations. So, having noticed nothing about the form, they could discern nothing of the contents, either. The mayhem and violence were all they noted. Therefore, with naive literary logic, they waited for violence to flood the world. Or, alternatively, they attributed existing crime to the comics. The dimmest-witted convict learned to moan, "It wuz comic books done this to me."
Understanding Media (1964), MIT/Routledge edition, p 168
Year: 1964
Chapter:
Cartoons, Comics
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan