The emperor and clown are complementary. The clown is the emperor’s private self seeking contact with the people and situations that he embodies corporately in his role. The clown is free to spoof the emperor, to test his moods for the benefit and entertainment of the court. The clown is a type of audience researcher or consultant, just as our audience researchers and consultants have become the clowns of our culture. Today we see the emergence of a new type of executive who can switch roles from clown to emperor to probe the environment through his awareness.