The entire drama of conflict between individual and mass is most usefully studied under the aspect of the role of a poet in relation to his medium, because a language is a mass medium in all senses. Nobody in particular made it. Yet individuals have always to think and dream and feel in terms of this mass medium. The poet is in a special way the custodian and rejuvenator of language.
“Popular/Mass Culture,” Speech (1960), in Understanding Me (2003), p 16
Year: 1960
Chapter:
Language
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan