A dictionary of Marshall McLuhan’s quotations

The entire use of yes-no bit programming is from the alphabetic modes of Western civilization. But many people look to the computer to bypass present forms of human action and limitation. Yet, even the written and printed word, it might be argued, has helped us to surpass ordinary human scale.
“The Future of the Book” (1972), in Understanding Me, p 176
Year: 1972
Chapters: Alphabet | Computer | Human Scale
↪ Also at #216, #1238
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan