Today we get inside the machine. It is inside us. We in it. Fusion. Oblivion. Safety. Now the human machines are geared to smash one another. You can't shout warnings or encouragement to these machines. First there has to be a retracing process. A reduction of the machine to human form. Circe only turned men into swine. Our problem is tougher.
Letter to Ezra Pound, June 22, 1951, in Letters of Marshall McLuhan (1987) p 227
Year: 1951
Chapters:
Mechanization | Tools We Shape, Reshape Us
↪ Also at #4432
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan