A dictionary of Marshall McLuhan’s quotations

The Expressionists had discovered that the creative process is a kind of repetition of the stages of apprehension, somewhat along the lines that relate Coleridge's Primary and Secondary imagination. In the same way there would seem to be an echo of the formative process of consciousness in the entire content of the unconscious. This, in turn, implies a close liaison between private and corporate awareness, though which exerts the most effect on the other may depend entirely on the degree of awareness achieved.
From Cliché to Archetype with Wilfred Watson (1970), p 200
Year: 1970
Chapter: Consciousness
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan