The new TV environment is an electric circuit that takes as its content the earlier environment, the photograph and the movie in particular. It is in the interplay between the old and the new environments that there is generated an innumerable series of problems and confusions. They extend all the way from how to allocate the time of children and adults to the problem of pay-TV and TV in the classroom. The new medium of TV as an environment creates new occupations. As an environment, it is imperceptible except in terms of its content.