The familiar ad form of rippling repetition of profiles is an accessible example of the mini-module that is found in every electric structure, from space capsule to the modes of consciousness.
From Cliché to Archetype with Wilfred Watson (1970), p 155
Year: 1970
Chapter:
Electric, Electronic
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan