A dictionary of Marshall McLuhan’s quotations

[The “flip” effect] It is known in rhetorical theory as the figure of chiasmus, as when we say time wounds all heels.
General Introductions to Charts, in NAEB Report on Understanding New Media, June (1960), p 23
Quote #1030
Year: 1960
Chapter: Chiasmus, Flips, Reversals
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan