We become what we behold. We shape our tools, and thereafter, ou… — Anonymous voice on LP, “The Medium Is the Massage,” 1967 | The MMM

A dictionary of Marshall McLuhan’s quotations

We become what we behold. We shape our tools, and thereafter, our tools shape us.

Anonymous voice on LP, “The Medium Is the Massage,” 1967

Quote #4401

Year: 1967

Chapters: Dropout | McLuhanisms & Zingers

↪ Also at #4049, #4398

Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan