A dictionary of Marshall McLuhan’s quotations

Having long admired the spontaneity and art of backward men in preliterate and semi-literate societies, we now find ourselves well on the road to retribalization via our new electric media. Having long talked of the plight of the individual in a mass society we can now get ready to write about the plight of mass men in an individualist world. Even the wheel, the basis of Western mechanical enterprise, may in the jet age reamalgamerge with the animal form from which it originally was abstracted.
“Popular/Mass Culture” Speech, 1960, in Understanding Me, p 15
Year: 1960
Chapter: Retribalizing
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan