Even Aristotle was led into the “usury” trap by his failure to see the enormous service environments created by writing and coinage as wealth-makers. From Adam Smith and Ricardo to Karl Marx and Keynes, economists have ignored all service/disservice environments. This blank in their vision has rendered their analyses sterile and irrelevant. Yet by supplying the needed insights to complete this blank, Innis became unintelligible. That is to say, he was stating actualities, which most scholars preferred to know nothing about.