A dictionary of Marshall McLuhan’s quotations

The Happening exploits not only the clash of one cliché against another, but also the much more effective interface of a cliché from one medium with clichés from other media.
From Cliché to Archetype with Wilfred Watson (1970), p 205
Year: 1970
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan