The familiar idea of “making the news” now yields to making the world itself. For the best part of a century we have been programming human consciousness with retrievals and replays of the tribal unconscious. The complementary of this process would seem to be the “natural” program for the period ahead: programming the unconscious with the recently achieved forms of consciousness. This procedure would evoke a new form of consciousness radically different from former consciousness. Everybody becomes a voluntary participant in creating diversity without loss of identity. Man is the content of the environment he creates, whether of “hardware” or software,” whether of consciousness of unconsciousness. There is therefore no technical alternative to “humanism” even though for many this would include the divine grace of the superhuman. INNOVATION IS OBSOLETE, SO IS OBSOLESCENCE, AS INFORMATION SEED-UP TRANSFORMS MAN AND HIS WORLD INTO ART FORM.
AFINN-AGAIN-ARRAY-SURRECTION!
Take Today with Barrington Nevitt (1972), p 297
Year: 1972
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan