A dictionary of Marshall McLuhan’s quotations

You have to perceive the consequences of the new environment on the old environment before you know what the new environment is.
“The Invisible Environment: The Future of an Erosion”, Perspecta, Vol.11, (1967), p 166, reprinted in On the Nature of Media, (2016), p 119
Quote #4701
Year: 1967
Chapter: Media Study
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan