The idea of using facts as probes—as means of getting into new territories—is utterly alien to them. They use facts as classified data, as categories, as packages.
“The Hot and Cool Interview with Gerald Stearn“, in McLuhan: Hot & Cool: A Primer For The Understanding Of & A Critical Symposium With A Rebuttal By McLuhan ,(1967), p 273- 274, reprinted in Marshall McLuhan Essays Media Research : Technology Art Communication, (1997), p 59
Year: 1967
Chapter:
McLuhan on McLuhan
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan