The items of news and advertising that exist under a newspaper dateline are interrelated only by that dateline. They have no interconnection of logic or statement. Yet they form a mosaic or corporate image whose parts are interpenetrating.
“The Agenbite of Outwit”, In Location Magazine, Vol. 1, No. 1, (1963), reprinted in Marshall McLuhan Essays Media Research: Technology Art Communication, (1997), p 123
Year: 1963
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan