[The Japanese] do things very thoroughly you know, when they approach a problem. They do not ask what is the answer, they ask what is the question. When you have good questions you do not have the answer, but twenty answers, all different, all good and hence the tremendous creativitity of the Japs. We make the mistake of looking fo the answer, instead of looking for the process, that gives the questions. They study the proess whatever it is. That is, if your problem is in education so you study the learning proess, you do not ask what should we be teaching. That is the answer. How can we use the learning process to read or to produce many answers.
Interview by J.P.M. van Santen, Toronto, October 25, 1972, Transcript, p 1
Year: 1972
Chapter:
Japan, Japanese
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan