Clothing has long been used as weaponry. Hippies, in rejecting literate fashion, reject the consumer world and the demands it imposes on them. For centuries the power structure kept the middle class impotent by forcing them to exhaust their limited resources buying a succession of new clothes. Today the Lenin cap is popular in England. Youths mockingly wear Guardsmen uniforms. One miniskirt is called Hello, officer!" The Nehru coat and cap were originally prison garb; serving time in a British prison was once a pre-requisite for election to public office in India. Manufacturers supply such weapons because kids now have money and "customer" is a difficult status in our society to degrade. In the last stages of the Roman Empire, youths dressed and groomed themselves in the style of the barbarians.
“McLuhan Looks at Fashion” (1968), in On the Nature of Media (2016), pp 152-153
Year: 1968
Chapter:
Media as Form
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan