The metropolis today is a classroom, the ads are its teacher. The traditional classroom is an obsolete detention home, a feudal dungeon.
“Five Sovereign Fingers Taxed the Breath”, in Shenandoah The Washington And Lee University Review, Vol.VII, No. 1, Autumn (1955), p 50, reprinted in Explorations 4, (1955), p 31, Explorations in Communication: an Anthology (1960), p 207, Also appears in alternative format as part of Verbi-Voco-visual Explorations, (1967), Counter Blast (1969), p 12, Essential McLuhan