The myth, like the aphorism and maxim, is characteristic of oral culture. For, until literacy deprives language of his multi-dimensional resonance, every word is a poetic world unto itself, a "momentary deity" or revelation, as it seemed to non-literate men.
The Gutenberg Galaxy: The Making of Typographic Man, (1962), p 25
Year: 1962
Chapter:
Aphorism
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan