The natural effect of any new technology is to create a new environment for itself. In effect, an environment is a special organization of available energies. As an energy system, an environment is a process. It reprocesses the earlier environments. Old environments are the nutriment of new ones. As they are assimilated by the new energy system, the older systems are transformed into art forms. From the cliché environment to the archetypal content, the new environmental system turns the old environments into anti-environments. That is one way of perceiving what a work of art is. Art as an anti-environment is an indispensable means of perception. For environments, as such, are imperceptible. Their power to impose their ground rules on our perceptual life is so complete that there is no scope for dialogue or interface. Hence the need for art or anti-environments.
"The Emperor's Old Clothes," (1966), reprinted in McLuhan´s Unbound Nº 20, 2005, p 3
Year: 1966
Chapter:
Environment
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan