A dictionary of Marshall McLuhan’s quotations

The natural impulse is to repeat, in this new form, the existing shows from older media. That is called "the law of implementation": we use the new to do the old, even if it doesn't need doing at all.
“At the Flip Point—” (1975), typescript, p 5
Year: 1975
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan