A dictionary of Marshall McLuhan’s quotations

The extremely mobile individual consciousness of the print-oriented man now reverses into the tribal inertia of multi-consciousness.
From Cliché to Archetype, with Wilfred Watson, 1970, p 6
Quote #6175
Year: 1970
Chapters: Consciousness | Retribalizing
↪ Also at #1323
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan