A dictionary of Marshall McLuhan’s quotations

The Newtonian God—the God who made a clock-like universe, wound it, and withdrew—died a long time ago. This is what Nietzsche meant, and this is the God who is being observed. . . Anyone who is looking around for a simulated icon of the deity in Newtonian guise might well be disappointed. The phrase "God is dead" applies aptly, correctly, validly to the Newtonian universe which is dead. The groundrule of that universe, upon which so much of our Western world is built, has dissolved.
The Medium Is the Massage (1967), p 146
Year: 1967
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan