The particular technology of a time releases some of that inexhaustible store of analogical intuition and experience which IS language. So television releases within language a whole body of resources which has been bound up there for centuries. But this does not depend upon concepts. It has to do with sensibility and observation — analogical perception, right in the structure of language itself.
“Communication Media: Maker of the Modern World,” 1959 speech at the U. of Toronto, in The Medium and the Light (1999), p 39
Year: 1959
Chapter:
Language
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan