The poet and novelist turned to those inward gestures of the mind by which we achieve insight and by which we make ourselves and our world. never, in any age Thus art moved from outer matching to inner making. Instead of depicting a world that matched the world we already knew, the artists turned to presenting the creative process for public participation. He has given to us now the means of becoming involved in the making-process. Each development of the electric age attracts, and demands, a high degree of producer-orientation.
Understanding Media (1964), MIT/Routledge edition, p 194
Year: 1964
Chapter:
Matching and Making
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan