The President needs me. I don’t know what our President would do without me. Claude Bissel that is, the President of dear old Toronto University, not Iike the President of the United States, who by the way I do not like. Claude has asked me to give his advisory group of senior academics the benefit of my views on the changes in higher learning necessitated by the electric age. It pains me to think of the changes sweeping through our leather-patched, tweed-ridden, and chalk-dusty world of which this august body is totally oblivious. No matter, it is my duty to tell them what they do not know. In short they are obsolete. I wonder how they will take the news.
Letter to Claude Bissel, Jan 4, 1961, in Letters of Marshall McLuhan (1987), p 279
Year: 1961
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan