A dictionary of Marshall McLuhan’s quotations

The world tribe will be essentially conservative, it’s true, like all iconic and inclusive societies; a mythic environment lives beyond time and space and thus generates little radical social change. All technology becomes part of a shared ritual that the tribe desperately strives to keep stabilized and permanent; by its very nature, an oral-tribal society - such as Pharaonic Egypt - is far more stable and enduring than any fragmented visual society. The oral and auditory tribal society is patterned by acoustic space, a total and simultaneous field of relations alien to the visual world, in which points of view and goals make social change an inevitable and constant byproduct. An electrically imploded tribal society discards the linear forward-motion of “progress.” We can see in our own time how, as we begin to react in depth to the challenges of the global village
“Playboy Interview: Marshall McLuhan: A Candid Conversation with the High Priest of Popcult and Metaphysician of Media”. By Eric Norden. Playboy Magazine, March (1969), p 70, reprinted in The Essential McLuhan (1995), p 260
Year: 1969
Chapter: Retribalizing
Compiled by William Kuhns
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