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A dictionary of Marshall McLuhan’s quotations
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The printed book based on typographic uniformity and repeatability in the visual order was the first teaching machine, just as typography was the first mechanization of a handicraft.
Understanding Media (1964), MIT/Routledge edition
, p 174
Quote #713
Year:
1964
Chapter:
Book
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan