A dictionary of Marshall McLuhan’s quotations

At the present time, one of the effects that is heaped up a mile high for which no cause has yet appeared, but a cause will shortly appear, is anti-gravity. We have an enormous amount of anti-gravitational effect and activity - helicopters, airplanes, and astronauts - but we don’t have the cause; we just have the effects. Within our lifetimes or your lifetimes, the cause of anti-gravity, a simple gimmick, will present itself, and all things will levitate instantly. The problem will be how to hold things down on the ground. But this is obvious, as obvious as your being there or my being here. The effects are here. The causes will be here shortly.
"Living at the speed of light", in Understanding Me (2003), p 240
Year: 2003
Chapters: Causality | Predictions
↪ Also at #911
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan