The ordinary person senses the greatness of the odds against him even without thought or analysis, and he adapts his attitudes unconsciously. A huge passivity has settled on industrial society. For people carried about in mechanical vehicles, earning their living by waiting on machines, listening much of the waking day to canned music, watching packaged movie entertainment and capsulated news, for such people it would require an exceptional degree of awareness and an especial heroism of effort to be anything but supine consumers of processed goods. Society begins to take on the character of the kept woman whose role is expected to be submission and luxurious passivity. Each day brings its addition of silks, trinkets, and shiny gadgets, new pleasure techniques and new pills for pep and painlessness.
The Mechanical Bride, (1951), p 21
Year: 1951
Chapter:
Wake Them Up!
↪ Also at #7343
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan