A dictionary of Marshall McLuhan’s quotations

…reading is actually an activity of rapid guessing because any word has so many meanings, including the word “reading,” many many meanings, that to select one, in a context of other words, requires very rapid guessing. That's why a good reader tends to be a very quick decision-maker.
Monday Conference (1977), a TV appearance in Australia where McLuhan answered questions from the audience for one hour; transcript: 4:44
Year: 1977
Chapter: Reading
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan