The reason for the “difficulties” which many people encounter in reading Innis arises from his participative concern with processes rather than a point of view. As he became better acquainted with the historical processes released by technical innovation, he was less and less inclined to moralize. He came to see historical Fate as the motivated refusal to recognize the patterns of culture already within the various culture. He tackled these matters as practical problems to be solved by direct observation and analysis, developing his perceptual tools by means of historical comparison and contrast. The resulting awareness leaves as little room for moralizing as it does for a point of view.
Forward to H.A. Innis’s Empire and Communication, 1972 edition, in On the Nature of Media (2016), pp 194-195
Year: 1972
Chapter:
Innis, Harold Adams
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan