The simultaneity of electric communication, also characteristic of our nervous system, makes each of us present and accessible to every other person in the world. To a large degree our co-presence everywhere at once in the electric age is a fact of passive, rather than active, experience. Actively, we are more likely to have this awareness when reading the newspaper or watching a TV show.
Understanding Media (1964), MIT/Routledge edition, pp 248-249
Year: 1964
Chapter:
Discarnate
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan