A dictionary of Marshall McLuhan’s quotations

The sociological approach to the human environment began with Sputnik in 1957. So far, society has meant hardware, and supplies, and quantification of things and people. Now the time is ripe to scan the software environment, the planetary surround of electric information and its effects on the diverse populations of the globe.
“When the West Goes East and the East Goes West,” unpublished one page typescript dated January 6, 1977.
Year: 1977
↪ Also at #5405
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan